How to boost my website ranking in Google

Boosting your website ranking in Google search requires a combination of technical, content, and user experience improvements. As Google continues to evolve its algorithms, it’s important to stay on top of best practices for SEO (Search Engine Optimization). Here’s a comprehensive strategy you can follow to improve your ranking in March 2025:

1. Optimize for Core Web Vitals (Page Experience)

Google’s algorithm prioritizes a positive user experience. Core Web Vitals focus on how quickly a page loads, its interactivity, and visual stability. Make sure your website is fast, responsive, and visually stable.

Page Speed: Use tools like Google PageSpeed Insights to identify areas for improvement. Aim for a load time under 2.5 seconds.
Mobile Usability: Your site must be fully optimized for mobile devices. Check this using Google’s Mobile-Friendly Test.
Visual Stability: Ensure elements like images or ads don’t move around unexpectedly (e.g., avoid CLS issues).

2. Improve Content Quality (E-A-T)

Google values content that demonstrates Expertise, Authoritativeness, and Trustworthiness (E-A-T). Ensure that your content is high-quality, well-researched, and provides real value to your audience.

Write comprehensive, in-depth content that answers user questions fully.
Focus on the user’s search intent: Understand the problem the user wants to solve and tailor content to answer it clearly.
Update old content: Refresh outdated content, add new information, and optimize it for current trends or statistics.
Build authority: Cite credible sources, include links to reputable websites, and aim for backlinks from authoritative sites in your industry.
Create evergreen content: Articles that remain relevant over time (e.g., how-to guides, tutorials).

3. Focus on On-Page SEO

On-page SEO ensures that Google can properly understand your content.

Keyword Research: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords your target audience is searching for.
Optimize Meta Tags: Ensure each page has a unique and compelling title tag and meta description. These should include primary keywords and be designed to attract clicks.
Header Tags (H1, H2, H3): Organize your content logically using headers, and include your target keywords naturally in these headers.
Optimize Image Alt Text: Use descriptive, keyword-rich alt text for all images on your site. This helps both with SEO and accessibility.
Internal Linking: Link to relevant pages within your own website to help both users and search engines navigate your site.

4. Backlink Strategy

Backlinks (links from other websites to yours) are one of the most important ranking factors. Focus on building high-quality, authoritative backlinks.

Guest Posts: Write articles for high-authority blogs in your niche and get backlinks.
Broken Link Building: Find broken links on high-authority sites in your niche, and suggest your content as a replacement.
Competitor Backlink Analysis: Use tools like Ahrefs or SEMrush to see where competitors are getting backlinks and try to get similar links.
Outreach: Reach out to relevant websites and ask for backlinks. Provide value by offering insights or resources they might find useful.

5. Technical SEO

Ensure your website’s technical foundation is solid for both users and search engines.

XML Sitemap: Submit your XML sitemap to Google Search Console to ensure all pages are indexed.
Structured Data (Schema Markup): Use schema markup to help search engines understand your content better. It can also lead to rich snippets in search results.
Canonical Tags: Use canonical tags to avoid duplicate content issues if your site has similar pages with slightly different URLs.
Fix Crawl Errors: Regularly check Google Search Console for crawl errors and fix them promptly.
HTTPS: Make sure your site is secure with HTTPS encryption. Google considers this a ranking factor.

6. Mobile Optimization

Mobile-first indexing means that Google uses the mobile version of your site for ranking. Ensure your website is fully optimized for mobile devices.

Responsive Design: Ensure that your website adapts well to different screen sizes, particularly mobile devices.
Mobile Usability: Ensure your site’s navigation is easy on small screens, and buttons or links are touch-friendly.

7. Local SEO (If Applicable)

If your business serves a local area, optimizing for local SEO is crucial.

Google My Business (GMB): Claim and optimize your Google My Business profile. Ensure that your business name, address, and phone number (NAP) are consistent across the web.
Local Keywords: Include location-based keywords in your content, meta tags, and title tags.
Local Reviews: Encourage customers to leave reviews on your Google My Business profile and other review platforms like Yelp or Trustpilot.

8. Voice Search Optimization

With the rise of voice assistants, optimizing your content for voice search can help attract traffic.

Natural Language: People use conversational language for voice search. Focus on long-tail keywords and questions that users might ask.
Featured Snippets: Aim for position zero by structuring content in a way that answers specific questions directly (e.g., using numbered lists, bullet points, and concise answers).

9. Use Video Content

Google loves video, especially since YouTube is owned by Google. Video can improve engagement, time on site, and provide valuable content.

Create YouTube videos that address common queries in your niche, then embed them on your website.
Optimize Video Titles/Descriptions: Include relevant keywords in your video titles, descriptions, and tags.

10. Social Media Engagement

While social media doesn’t directly impact rankings, active social signals can help drive traffic to your website.

Share your content on social media platforms to increase exposure and engagement.
Encourage Social Shares: Add social sharing buttons to your content, making it easier for users to share with their networks.

11. Track and Measure Performance

Use tools like Google Analytics, Google Search Console, and SEMrush to track your website’s performance and identify areas for improvement.

Monitor Traffic: Keep an eye on organic traffic and keyword rankings.
Fix Technical Issues: Address any issues highlighted in Google Search Console, such as crawl errors, indexation issues, or security concerns.
Analyze Competitors: Monitor what your competitors are doing and adjust your strategy accordingly.

12. Stay Updated with Google’s Algorithm Changes

Google frequently updates its search algorithms, and keeping up-to-date with these changes is crucial to maintaining or improving your rankings.

Follow SEO blogs like Search Engine Journal, Moz, and Search Engine Land to stay informed.
Regularly check Google’s official Search Central Blog for updates.

Cybersecurity Best Practice

Businesses are experiencing daily cyberattacks. At CTS we have developed a Cybersecurity Best Practice solution that protects and filters out 99.9% of attacks.

It’s essential to stay informed about the latest cybersecurity threats and implement best practices like the Essential 8 to protect your business. Or have a trusted IT Partner like CTS to keep you protected.

Here are some tips to get you started.

How to protect your business using Cybersecurity Best Practice:

As more companies grow their businesses online, it’s essential to take steps to protect your business from cyberattacks. Here are some tips:

• Use strong passwords and enable two-factor authentication: One of the best ways to protect your accounts is to use strong passwords that are difficult to guess. You should also enable two-factor authentication (2FA) whenever possible. 2FA adds an extra layer of security by requiring you to enter a code from your phone or another device in addition to your password.

• Keep your software up to date: Software updates often include security patches that can help protect your system from new threats. So be sure to install updates as soon as they are available.

• Train your employees: Your employees should be aware of the latest cybersecurity threats and how to avoid them. Be sure to provide training regularly.

• Use a firewall: A firewall can help protect your network from attacks by blocking incoming traffic from untrusted sources. It can also be used to restrict access to certain sensitive data.

• Back up your data: Be sure to regularly back up your data if your system is compromised. This will help you recover any lost or damaged files.

• Keep work and personal passwords separate: It’s important to keep your work and personal passwords separate. Then, if one account is compromised, the other will remain safe.

• Use a secure connection: When accessing sensitive data, be sure to use a secure connection such as HTTPS or VPN. This will help protect your information from being intercepted by attackers.

• Be cautious of email attachments: Email attachments are one of the most common ways for malware to be spread. Be sure to scan all attachments with a reliable antivirus program before opening them.

• Monitor your activity logs: Keep an eye on your activity logs to look for any suspicious activity. This can help you spot an attack early and take steps to mitigate the damage.

• Develop more robust security policies: Take some time to review your security policies and procedures. Are they up to date? Do they address all of the latest threats? Make sure your policies are comprehensive and that all employees understand and follow them.

• Consider cyber insurance: Cyber insurance can help cover the costs of a breach, including legal fees, damage repairs, and customer restitution.

Taking these steps can help you protect your business from cyberattacks. However, it’s important to remember that no system is 100% secure. So be sure to stay vigilant and monitor your systems for any unusual activity. In addition, cybersecurity is an ever-evolving field, so it’s important to stay up-to-date on the latest threats and how to defend against them.

Types of cyberattacks to be aware of:

Businesses need to be on the lookout for a variety of cyberattacks, including:

• Phishing attacks: In a phishing attack, criminals send emails that appear to be from a legitimate source, such as a financial institution or popular online retailer. The email may contain links or attachments that, if clicked, will install malware on your computer or redirect you to a fraudulent website.

• Malware: Malware is software designed to damage or disable computers. It can be delivered through email attachments, websites, or even USB drives.

• Denial-of-service attacks: In a denial-of-service attack, criminals attempt to overload a website or server with traffic to make it unavailable to legitimate users.

• SQL injection attacks: In an SQL injection attack, criminals exploit vulnerabilities in web-based applications to insert malicious code into a database. This code can then access sensitive information or disable the system entirely.

• Man in the middle (MitM) attack: In a MitM attack, criminals intercept communications between two parties to access sensitive information. For example, an attacker may eavesdrop on a conversation between a customer and a business using a public Wi-Fi network.

• Inside attack: An inside attack is carried out by a current or former employee who has access to the company’s network. This type of attacker may have legitimate login credentials, or they may have gained access through social engineering.

• Advanced Persistent Threat (APT): An APT is an attack in which an attacker gains unauthorized access to a network and then remains undetected for an extended period of time. APTs are often carried out by state-sponsored actors and are very difficult to defend.

• Password attack: In a password attack, an attacker uses a variety of methods to guess or brute-force their way into a user’s account. Password attacks can be carried out manually or with the help of automated software.

• Zero-day attack: A zero-day attack is an attack that exploits a previously unknown vulnerability. These types of attacks are complicated to defend against because there is no patch available at the attack time.

Microsoft 365 Cloud Platform

In today’s fast-paced and ever-evolving business environment, staying ahead of the competition is more challenging than ever. To thrive and succeed, companies need the right tools that not only enhance productivity but also foster innovation and collaboration. Microsoft 365 Cloud Platform provide a comprehensive suite of productivity solutions designed to empower your team, streamline your operations, and drive your business forward with unparalleled efficiency.

Microsoft 365 Cloud Platform is tailored to meet the diverse needs of modern businesses, offering a range of applications and services that integrate seamlessly into your existing workflows. Whether you’re looking to improve communication, enhance data security, or boost overall productivity, Microsoft 365 Cloud Platform have you covered. By leveraging the power of the cloud, your team can work from anywhere, at any time, ensuring that your business remains agile and responsive to changing market demands.

With Microsoft 365 Cloud Platform, you can unlock new levels of collaboration and innovation, enabling your team to work smarter, not harder. From real-time document editing and sharing to advanced analytics and automation, these tools are designed to help you achieve your business goals more efficiently. Embrace the future of work with Microsoft 365 Cloud Platform and give your company the competitive edge it needs to succeed in today’s dynamic business landscape.

Why Choose Microsoft 365 Cloud Platform?

Enhanced Collaboration: Seamlessly connect your team with tools like Microsoft Teams, SharePoint, and OneDrive. Collaborate in real-time, share files effortlessly, and keep everyone on the same page, no matter where they are.
Increased Productivity: With familiar applications like Word, Excel, and PowerPoint, your team can work efficiently and effectively. Plus, with cloud-based access, you can work from anywhere, on any device.
Advanced Security: Protect your company’s data with built-in security features and compliance tools. Microsoft 365 Cloud Solutions ensure your information is safe, giving you peace of mind.
Scalability: Whether you’re a small business or a large enterprise, Microsoft 365 Cloud Solutions scale with your needs. Add or remove users easily and only pay for what you use.
Cost-Effective: Reduce overhead costs with a subscription-based model that includes regular updates and new features, ensuring you always have the latest technology at your fingertips.
Cyber Secure Platform: Benefit from a robust, cyber secure platform that safeguards your data against threats. Microsoft 365 Cloud Solutions provide advanced threat protection and data encryption, ensuring your business remains secure. Key components include:

Security Information and Event Management (SIEM): Microsoft Sentinel, a cloud-native SIEM solution, provides comprehensive security information and event management capabilities. It collects, analyzes, and responds to security threats across your entire organization1.
Extended Detection and Response (XDR): Microsoft Defender XDR integrates with Microsoft Sentinel to offer extended detection and response capabilities. It automatically collects, correlates, and analyses threat data from across your Microsoft 365 environment, providing a unified security approach

Transform the way you do business with Microsoft 365 Cloud Solutions. Empower your team, streamline your operations, and achieve your goals with the ultimate productivity suite.

Microsoft 365 Cloud Platform Migration Process

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How quickly will your business recover from an IT disaster? Digital Scams today can reach more people than ever before as criminals manipulate digital technology and online platforms to access a larger pool of potential victims. As a result the continuity of your business depends highly on a resilient, robust and adaptable IT System.

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Are you frustrated with technology problems that consume your working hours? With our IT Consulting services, you’ll know the technology you rely on will be matched to your specific business needs, so you can focus on what really matters. At CTS we provide IT Consulting services in the Greater Melbourne Area for businesses that want a single technology company that handles all of their technology requirements and needs.

Managed Cyber Security Services

Services / Cyber Security

Cyber-attacks and threats to information security are becoming more destructive and harder to detect, even as companies adapt to stop them. Effective cyber security requires expert knowledge of security standards, 24/7 monitoring, quick response to threats, and thorough reporting. Building a comprehensive security plan for your business does not have to be a worry that you handle alone – At CTS we help you strategically grow your cyber security defences.

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Multiple Vulnerabilities present in VMware products

Multiple Vulnerabilities present in VMware products

In April and May 2022, VMware released two security advisories (VMSA-2022-0011 & VSMA-2022-0014) relating to multiple vulnerabilities in their products. Exploiting the vulnerabilities may allow malicious actors to trigger a server-side template injection that may result in remote code execution (CVE-2022-22954); escalate privileges to ‘root’ (CVE-2022-22960 and CVE-2022-22973); and obtain administrative access without the need to authenticate (CVE-2022-22972).

In addition, the ACSC is aware of malicious actors attempting to exploit a remote code execution (RCE) vulnerability in VMware products (CVE-2022-22954). VMware released a security advisory relating to these vulnerabilities in April 2022. Exploitation of an RCE vulnerability could allow a malicious actor to remotely install malware or otherwise control the affected device.

VMware, Inc. is an American cloud computing and virtualization technology company. VMware products include virtualization, networking and security management tools, software-defined data center software, and storage software.

Mitigation / How do I stay secure?

Australian organisations who use VMware products should review their patch status and follow VMware’s patch instructions.

For a full list of affected products, refer to VMware’s security advisories:

The ACSC recommends VMware users continue to monitor the VMware website for updates and future vulnerabilities.

Multiple Vulnerabilities present in VMware products

Backup for Office 365

The Next Generation of Cloud Backup for Office 365.
Protect all your critical Office 365 data. Automatic Daily Backup 3 times a day with unlimited storage – Super fast recovery for Office 365 Objects – Self-service online portal for easy management

Managed Cyber Security Services

Cyber-attacks and threats to information security are becoming more destructive and harder to detect, even as companies adapt to stop them.
Effective cyber security requires expert knowledge of security standards, 24/7 monitoring, quick response to threats, and thorough reporting.
Building a comprehensive security plan for your business does not have to be a worry that you handle alone – At CTS we help you strategically grow your cyber security defences.

Cyber Security

Cloud Hosting Platforms

Whether it is Microsoft Azure and Microsoft 365 or Amazon Cloud Computing, we will help you with Design, Migration, and Implementation of your Cloud journey.
Many of our clients a enjoying the benefits and freedom of being decentralised by migrating all their infrastructure to the cloud.